Google Analytics provides important data that is vital to the success of your business. By properly using and analyzing the data you gained from data analytics, you can properly track and adjust things to increase the traffic of your website. If you are looking for some tips on how to use Google Analytics, you came to the right place. This website provides all the correct answers and tips on using this valuable tool. Without further ado, let’s start:

  1. Designate a financial goal you want to achieve

Settings goals that you want to achieve in Google Analytics is important in using it properly. After all, without setting goals, you will simply be reading worthless data. Metrics like page retention and daily visitors will not have any use if you don’t have a goal in mind, especially monetary goals.

  1. Analyze the best conversion paths for your customers and focus on it

Analyzing the conversion paths of your customers is vital to getting more sales using Google Analytics. Did your customers purchase an item after looking at the reviews? If this is the case, you can tag this as one of the conversion paths. Did your customers came close to checking out, but did not order after checking your item’s description? This is a weak point that might require changing. Aside from knowing how your site visitors are turning into customers, you can also get an idea about the patterns that prospective customers take from the day they visit your website to the day that they actually made a purchase. Customers rarely visit your website and make a purchase in a single session. The majority of your sales will come from conversions, whether short term or long term. Thus, working on the best conversion paths is a great thing to do.

  1. Take advantage of the Intelligence Events feature

If you still haven’t used or tried this feature, let us explain it real quick. Intelligence Events is the function of Google Analytics that provides the ability to arrange variables that are customized, allowing users to identify unusual activities and notify you once it identifies one. As an example, you can set the usual traffic that your website gets every Monday. If you got 200 percent of your normal expected traffic for that specific day, Google Analytics will detect it and notify you. This will allow you to properly investigate this unusual activity and take proper action to either take advantage of it or fix it.

  1. Use your older data as a comparison

In the point above, we discussed setting normal parameters for your Intelligence Events feature. But how do you get that data? The answer is in your historical traffic that is also collected by Google Analytics. You can specify that starting and ending date for data that you want to compare and you will see a complete detail about your site. This will allow you to make custom parameters for use in the Intelligence Events feature.